Predictive analytics can drive a business forward — and put consumers at risk when evaluating vendor pricing. The same data science tools that help organizations make smarter decisions are being deployed by vendors to optimize pricing against buyers.
This article explains what predictive analytics is, how vendors use it to identify the maximum price a buyer will accept, and how organizations can use the same analytical framework to protect themselves and negotiate from a position of knowledge.
Learn about what predictive analytics is and how it is used by vendors to give them an advantage in pricing — and what you can do about it.