In pricing and sales negotiations, the vast majority of people are haunted by the "ghost of prices past." This is because the only method for truly determining if a price point is a market competitive price occurs at the transactional level — and this analysis requires significant data, time, and expertise most buyers simply don't have.
Pricing and procurement expert Raymond Augustin provides valuable insight into the nuanced world of pricing and how organizations can move from reactive price-takers to informed price-makers.
Download the full paper below for the complete analysis.